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Campaign and Brand Manager

Gail Kenny Executive Recruitment

The Digital Strategy & Marketing Executive will develop and execute marketing strategies for a variety of lifestyle travel brands across multiple special interest categories.

The Digital Strategy & Marketing Manager will develop and execute marketing strategies for a variety of lifestyle travel brands across multiple special interest categories. This could include Health & Wellness, Sports, Art, and Culture and more.

You will be responsible for the initial go-to-market strategy development through to the travel brand launch and beyond, to ensure all brands exceed their objectives.

Working with the Brand Manager, you will devise the strategy to target the right audience, build the brand profile and ensure flawless execution.

The role will cover developing launch timelines, brand activation, managing budgets and tracking performance and ROI.

Working with the Creative Agency, to drive design, PR, copy, social media across all the brands and developing tactical campaigns to drive conversion.

This role needs a creative, digitally lead marketing person with experience in travel lifestyle brands. You will be data driven, strong on project management, able to manage multiple projects simultaneously across diverse categories and customer segments (luxury, mid range, adventure)

You will need to have a commercial focus, able to set and measure KPI’s and ROI, think outside of the box to maximise budgets and a strong understanding of leading email, social, influencer and SEO campaigns to ensure the marketing approach drives revenue and conversion.

Are you ticking these boxes?

Digitally savvy and socially minded, able to assess future trends in digital technologies and act proactively
Experience in a fast-paced, dynamic start-up environment
Sophisticated traveler with impeccable taste

Do these tick your boxes?

Managing multiple campaigns and brands
Leading creative and digital strategies
Innovative start-up

Your contact for this job is Kay Bustin

Kay

With over 12 years of leisure and online travel experience in various senior product and marketing roles, four years ago I decided to set up as freelance consultant. I have worked in for OTA’s, media travel businesses and specialist tour operators.

Kay Bustin

Senior Consultant

kay@gailkennyrecruitment.com

Contact Kay about this job
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